Southern Shirt Men's Hartford Flannel

Meet your new favorite flannel. The Hartford is built for those moments when the weather turns crisp and adventure calls—whether that's a weekend hike, a backyard bonfire, or just looking effortlessly put-together on a Tuesday. Crafted from 100% cotton melange heather yarns with a double-brushed finish, it feels broken-in and buttery soft from the first wear. The modern, non-boxy cut pairs perfectly with jeans or boots, while back pleats and embroidered side gussets keep things interesting. Button-down collar, chest pocket, mitered cuffs—all the details done right. Layering just got a whole lot easier.